Wardrobe apps without AI: what we found when we checked
We read the App Store listings of nine wardrobe apps. None is fully AI-free. What each uses AI for, which come closest and the alternatives.
Journal
Notes from the studio
How we build Amalook, how we look after your data, and practical guides to getting more from the clothes you already own.
ChatGPT outfit prompts that use your own wardrobe
Nine ChatGPT outfit prompts to copy, built around what OpenAI says the model struggles with, plus how to keep it working from clothes you really own.
Does seasonal colour analysis work? What the studies show
Seasonal colour analysis has barely been tested. We read the research on the four seasons, what it supports, what it doesn't and how to check colours yourself.
What to wear in 60 degree weather, with a layer table
60°F is about 16°C. What to wear for walking, sitting and windy days, plus how many degrees each layer is worth, using ASHRAE clothing insulation values.
Are Black Friday sales worth it for clothes? Five checks
The best-known Black Friday price studies skip clothes. Here's what we do know, five checks before you buy, and how a discount changes cost per wear.
What to wear to a holiday party, using clothes you own
What holiday party invitations really mean, what to wear to work parties and house parties, and how to change one outfit for three dress codes.
What to wear to Thanksgiving dinner, from what you own
What to wear to Thanksgiving dinner for each kind of gathering, from family at home to a restaurant, with outfits for men and women and no shopping list.
What to wear to jury duty: what 17 US courts say
What to wear to jury duty, based on the juror pages of 17 US courts: what's banned, whether jeans are allowed, and an outfit that suits the strict ones.
Winter capsule wardrobe: how many warm layers you need
Build a winter capsule wardrobe from what you own: how many tops, knits, trousers and coats a week needs, worked out from how often you do the laundry.
How to find your undertone, and which tests to trust
Your skin undertone can be warm, cool or neutral. Here's what the vein, sun, jewellery and white fabric tests really show, and a better one for clothes.
No Buy November: rules that survive Black Friday
How to run No Buy November for clothes: three versions to choose from, exceptions to write down now, and a plan for the sales in the last week.
How to take a mirror selfie that shows your outfit well
Light, angle, phone position and a clean background: how to take a mirror selfie that shows your whole outfit, and helps Amalook pick out each item.
More outfits, fewer clothes: a practical guide
Seven simple habits to wear more of what you already own, from a wardrobe audit to planning the week ahead. No shopping list required.
How to switch your wardrobe between seasons
A simple guide to the seasonal wardrobe switch: when to do it, how to sort, clean and store clothes, which pieces to keep out, and how to refresh your outfits.
Decluttering your wardrobe: cost per wear and what to keep
A calm, practical way to decide what stays and what goes, using cost per wear and a few honest questions, without throwing out things you'll miss.
How we handle your photos
Wardrobe photos and selfies are personal. Here is, in plain English, where your images go in Amalook, who can see them and how to delete them.
How to care for clothes so they look new for longer
Simple habits that keep clothes looking new: reading care labels, washing less and cooler, drying gently, storing knits, steaming and shoe care.
How to pack for a trip with a carry-on only
Plan outfits first, pack second. A step-by-step method to fit a week of travel outfits into a carry-on, with a printable-style checklist.
Dress codes decoded: what to wear for each one
Casual, smart casual, business casual, business formal, cocktail and black tie explained, with practical, easy outfit ideas for women and men.
How Amalook works, step by step
From the first photo to a planned week of outfits. A walk through Amalook's wardrobe, outfit calendar, selfie analysis and style insights.
Accessories that elevate a simple outfit
How bags, belts, scarves, jewellery, watches, sunglasses and shoes can lift a simple outfit, for women and men, plus easy rules of proportion.
What AI can and can't do for your wardrobe
AI is everywhere in fashion apps now. An honest look at what it does well, where it falls short, and the rules we follow when using it in Amalook.
How to find your personal style: a practical guide
Find your personal style with your own photos, three style words and small experiments. A calm, practical guide to dressing more like yourself.
What to wear to a wedding as a guest: a practical guide
Wedding guest outfit ideas for day or evening, beach, garden, city or church, with tips on colours to avoid, shoes for grass, layering and accessories.
Men's wardrobe essentials: the pieces that do the most work
A practical guide to men's wardrobe essentials, with the core pieces, colours that combine easily, how things should fit, outfit formulas and what to skip.
How to dress for changing weather: a layering guide
Cold mornings, warm afternoons, sudden rain. A practical guide to layering so you're comfortable all day without carrying half your wardrobe.
Designing the outfit calendar
Why a calendar became the heart of Amalook, what we tried first, and the design decisions behind planning outfits ahead.
How to look put-together with minimal effort
Simple habits for looking put-together every day with little effort, from outfit formulas and grooming basics to pressed clothes, good shoes and a quick routine.
Colour combinations that always work: a simple guide
You don't need colour theory to dress well. Five reliable ways to combine colours, plus how to find the shades that suit you.
What to wear to a job interview, by industry and dress code
What to wear to a job interview in corporate, business casual, creative and tech workplaces, or on a video call, plus grooming details and what to avoid.
Why we're launching Amalook on iPhone first
Small studios have to choose. Here's why Amalook starts on iOS, what that means for Android users, and how we decide what to build next.
What to wear on a first date: outfit ideas for every venue
First date outfit ideas for coffee, dinner, drinks or something active, for women and men, with tips on comfort and feeling like yourself all evening.
How to build a capsule wardrobe (without buying a new one)
A capsule wardrobe is a small set of pieces that all work together. Here's how to build one from the clothes you already have, step by step.
Fit is everything: how clothes should fit you
How shirts, trousers, jackets and dresses should fit, quick checks you can do in the fitting room, and when a trip to the tailor is worth the money.
Why we're building Amalook
A full wardrobe and nothing to wear. Why our studio's first app helps people get dressed with what they already own, and what we decided not to build.
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