How we handle your photos
Wardrobe photos and selfies are personal. Here is, in plain English, where your images go in Amalook, who can see them and how to delete them.
An app about your wardrobe sees a lot of photos: your clothes, your room, and, if you use outfit analysis, you. We think you should know exactly what happens to them. This post explains it in plain English. The full legal version is in our Privacy Policy.
The short version
- Your photos are private to your account. There is no public profile or feed.
- Images are sent to our servers and to an AI provider only to deliver the feature you used.
- We do not sell your data and we don’t show ads.
- We do not use your photos to train AI models.
- You can delete your account and data from inside the app at any time.
What happens when you add a photo
When you photograph a clothing item, the image is uploaded over an encrypted connection to our servers, where your wardrobe is stored. To recognise the item, the image is also sent to an AI model provider that works on our behalf. The provider returns the result, such as category and colours, and may use the image only for that purpose. It is contractually prohibited from using it for anything else.
The same applies to outfit selfies. Amalook uses the photo to find the clothes in the look. It does not use it to recognise who you are.
Who can see your wardrobe
You. Your items, outfits and calendar are tied to your account, which you sign in to with your email. Our team does not browse user wardrobes. Access to production data is limited to what we need to keep the service running and to answer the support requests you send us.
Location and weather
Amalook can use the local weather to suggest outfits. To do that, it asks for your approximate location. It uses the location only to look up the weather. If you say no, everything else keeps working.
Analytics
We collect basic, aggregated usage data, such as which screens are opened or whether a feature failed, so we can fix bugs and improve the app. We do not build advertising profiles, and the website doesn’t use tracking cookies.
Deleting your data
You are in control:
- In Amalook, go to Settings → Delete account. Your account, wardrobe photos and outfits are deleted.
- Or email privacy@pleyada.tech and we’ll do it for you.
Deleted data is removed from our live systems within 30 days and from backups on their normal rotation. You can also ask us for a copy of your data at the same address.
Who is responsible
Amalook is made by Pleyada LTD, a company registered in the Republic of Cyprus (№ HE 498838). As an EU company we follow the GDPR, and you can always contact the Cyprus Commissioner for Personal Data Protection. All company details are on our company page.
Questions we haven’t answered here? Write to privacy@pleyada.tech. A person will reply.
