
What AI can and can't do for your wardrobe
AI is everywhere in fashion apps now. An honest look at what it does well, where it falls short, and the rules we follow when using it in Amalook.
Photograph your clothes once. Amalook sorts them, helps you build outfits from them and shows you what you really wear.
Coming soon to iPhone · No ads · Photos never used to train AI
A digital wardrobe sounds great until you have to type in every item by hand. Amalook uses AI for the tedious part: it recognises each piece from a photo, picks out its category and colours, and files it in your wardrobe. You check and adjust anything in a tap.
Once your clothes are in one place, the wardrobe stops being a pile you forget about and becomes something you can browse, filter and combine, wherever you are.
Snap or upload a picture. Amalook recognises the item, its category and main colours.
Browse by tops, trousers, dresses, shoes, outerwear and accessories, sorted by colour.
Take a mirror selfie and Amalook picks out every item in the look, ready to save.
Colour and style insights show your real habits and the pieces that never leave the hanger.




You photograph your clothes and the app's image recognition identifies each item, its category and colours. From there you can browse your wardrobe, combine pieces into outfits and get insights about what you wear. Read the step-by-step walkthrough.
Not always. Lighting or unusual pieces can confuse it, so everything Amalook suggests can be edited in a tap. We wrote honestly about this in What AI can and can't do for your wardrobe.
No. Start with the pieces you wear most and add the rest over time. Amalook recognises the category and colours of each item from a photo, and you can edit anything.
Your photos are private to your account. They are processed only to deliver the feature you used, and they are never used to train AI models. We don't sell data or show ads. See our Trust Center.
Amalook is launching on iPhone first. Android is planned next, and your account will work on both. Join early access to hear first.
Amalook will use a simple subscription billed through Apple, so you can manage or cancel it any time in your iPhone settings. We will publish pricing on this site before launch. There are no ads in the app.

AI is everywhere in fashion apps now. An honest look at what it does well, where it falls short, and the rules we follow when using it in Amalook.

From the first photo to a planned week of outfits. A walk through Amalook's wardrobe, outfit calendar, selfie analysis and style insights.

Wardrobe photos and selfies are personal. Here is, in plain English, where your images go in Amalook, who can see them and how to delete them.
Join early access and we'll let you know the moment Amalook is on the App Store.
Also: Outfit planner app · Capsule wardrobe app · AI stylist app