How we earn your trust
Everything about who we are, what data Amalook uses, how we use AI and how to stay in control, in one place.
Registered EU company
Pleyada LTD, Republic of Cyprus, № HE 498838.
GDPR
Your data is handled under EU data protection law.
No ads, no data sales
We earn from subscriptions, not from your attention.
No training on your photos
Your images are not used to train AI models.
Delete any time
Remove your account and data from inside the app.
Who you're dealing with
Pleyada is the trading name of Pleyada LTD, a private limited company registered in the Republic of Cyprus under № HE 498838, with its registered office at Griva Digeni, 51, ATHINAION COURT, Flat/Office 202, 8047, Paphos, Cyprus. Our apps will be published on the App Store under the developer name “Pleyada LTD”.
You can check our registration yourself in the official registry of the Department of Registrar of Companies by searching for “Pleyada” or for the number HE498838. All our details are on the company page.
Data Amalook uses
This summary follows the categories of Apple's App Privacy label. Amalook does not track you: we don't link your data with data from other companies' apps or websites for advertising, and we don't share it with data brokers.
| Category | What exactly | Why | Linked to you | Used to track you |
|---|---|---|---|---|
| Contact info | Email address | Sign-in and support | Yes | No |
| User content | Photos of clothing and outfit selfies, items, outfits, calendar | App functionality | Yes | No |
| Location | Approximate location (only if you allow it) | Local weather for outfit suggestions | No | No |
| Purchases | Subscription status and history | Access to paid features | Yes | No |
| Usage data | Screens opened, features used | Analytics to improve the app | Yes | No |
| Diagnostics | Crash logs, performance data | Fixing bugs | No | No |
Full details, legal bases and retention periods are in the Privacy Policy.
How we use AI
Amalook uses AI models for a few specific jobs: recognising clothing items in photos, finding the pieces in an outfit selfie and suggesting combinations. Our rules:
- Only for the feature you used. Images go to our servers and to our AI model providers, OpenAI and Google (Gemini), only to return a result to you.
- No training on your photos. Neither we nor our providers use your images to train AI models.
- Clothes, not people. Outfit analysis looks at clothing. We don't use photos to identify you or to infer sensitive traits.
- You stay in charge. AI results are suggestions. You can edit or delete anything, and nothing is shared without you.
- Honest about limits. AI can be wrong. If Amalook mislabels an item, you can fix it in a tap.
Security
- All traffic between the app, our website and our servers is encrypted with HTTPS/TLS.
- Your data is stored with established cloud providers that encrypt data at rest.
- Access to production data is restricted to the people who need it to run the service.
- Found a vulnerability? Write to support@pleyada.tech (see our security.txt). We take every report seriously.
Service providers
Like most apps, Amalook relies on a small number of trusted providers: cloud hosting and storage on Google Cloud, AI model providers (OpenAI and Google Gemini), product analytics, subscription management, a weather service and email delivery. Each one processes data only on our instructions, under a data processing agreement. Transfers outside the EU are protected by the European Commission's Standard Contractual Clauses. This website is hosted on Vercel and uses its cookieless Web Analytics, which counts visits without identifying you (details). For the current list, write to privacy@pleyada.tech.
Your control
You can access, correct, export or delete your data at any time. Delete your account in the app (step by step) or email privacy@pleyada.tech. We reply within one month, usually much faster. If you're unhappy with how we handled your data, you can complain to the Cyprus Commissioner for Personal Data Protection.